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	<title>irenelee.work.portfolio</title>
	<link>https://irenelee.work</link>
	<description>irenelee.work.portfolio</description>
	<pubDate>Wed, 02 Sep 2026 01:04:05 +0000</pubDate>
	<generator>https://irenelee.work</generator>
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		<title>Home</title>
				
		<link>https://irenelee.work/Home</link>

		<pubDate>Tue, 21 Nov 2023 15:26:48 +0000</pubDate>

		<dc:creator>irenelee.work.portfolio</dc:creator>

		<guid isPermaLink="true">https://irenelee.work/Home</guid>

		<description>
&#60;img width="2265" height="1235" width_o="2265" height_o="1235" data-src="https://freight.cargo.site/t/original/i/48415f890917c5f7aa50cc2f377e2fce5d19791f640479c2bc7eddcd59c01725/Project_ECWE_01-2265x1235-2.jpg" data-mid="251753221" border="0"  src="https://freight.cargo.site/w/1000/i/48415f890917c5f7aa50cc2f377e2fce5d19791f640479c2bc7eddcd59c01725/Project_ECWE_01-2265x1235-2.jpg" /&#62;
WAYFINDING AND SIGNAGEEglinton Crosstown West Extension&#38;nbsp;


	
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/328f1c060fda4c57ffebd734751fc64b6bfa5a8ff7d0a513bd5612d6aaa74b97/EHTH_rendering_1.png" data-mid="251753398" border="0"  src="https://freight.cargo.site/w/1000/i/328f1c060fda4c57ffebd734751fc64b6bfa5a8ff7d0a513bd5612d6aaa74b97/EHTH_rendering_1.png" /&#62;WAYFINDING AND SIGNAGEEast Harbour Transit Hub





	&#60;img width="2501" height="1080" width_o="2501" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcebb19eff3688254795f79643073a85047fc229828370ff4b96d0de48e82842/Woodbine-GO-1-1-1.jpg" data-mid="251752586" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bcebb19eff3688254795f79643073a85047fc229828370ff4b96d0de48e82842/Woodbine-GO-1-1-1.jpg" /&#62;
WAYFINDING AND SIGNAGE Woodbine GO Station


	



	
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9a36cbe09404ec1f7bbcbb716462097009a612f355d92221c10ed62ce750c049/Macbook_Air_Mockup_4.png" data-mid="197517255" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9a36cbe09404ec1f7bbcbb716462097009a612f355d92221c10ed62ce750c049/Macbook_Air_Mockup_4.png" /&#62;

	WEBSITE REDESIGNEThe Bentway2023
 
	
	&#60;img width="2976" height="1984" width_o="2976" height_o="1984" data-src="https://freight.cargo.site/t/original/i/858cf8b3b96b37acc0da4b1f5723428a1fd7a9652f0e96b3fa2ec5ee3ec41133/IMG_3677.JPG" data-mid="241165791" border="0"  src="https://freight.cargo.site/w/1000/i/858cf8b3b96b37acc0da4b1f5723428a1fd7a9652f0e96b3fa2ec5ee3ec41133/IMG_3677.JPG" /&#62;

DIGITAL MARKETING AND PHOTOGRAPHYBrilliant Labs
Brilliant Labs
BThe Bentway

	
	&#60;img width="3256" height="3256" width_o="3256" height_o="3256" data-src="https://freight.cargo.site/t/original/i/be3c57a703feb4c1fd21bd3d109a62911e8a9e39da7b1820646c271c68c72af3/AM-Catalog1.jpg" data-mid="197600611" border="0"  src="https://freight.cargo.site/w/1000/i/be3c57a703feb4c1fd21bd3d109a62911e8a9e39da7b1820646c271c68c72af3/AM-Catalog1.jpg" /&#62;
EDITORIAL DESIGNArt Metropole Catalog2022

	
	

	
2
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	<item>
		<title>Eglinton Crosstown West Extension</title>
				
		<link>https://irenelee.work/Eglinton-Crosstown-West-Extension</link>

		<pubDate>Wed, 02 Sep 2026 00:20:40 +0000</pubDate>

		<dc:creator>irenelee.work.portfolio</dc:creator>

		<guid isPermaLink="true">https://irenelee.work/Eglinton-Crosstown-West-Extension</guid>

		<description>&#60;img width="2265" height="1235" width_o="2265" height_o="1235" data-src="https://freight.cargo.site/t/original/i/48415f890917c5f7aa50cc2f377e2fce5d19791f640479c2bc7eddcd59c01725/Project_ECWE_01-2265x1235-2.jpg" data-mid="251753189" border="0"  src="https://freight.cargo.site/w/1000/i/48415f890917c5f7aa50cc2f377e2fce5d19791f640479c2bc7eddcd59c01725/Project_ECWE_01-2265x1235-2.jpg" /&#62;

	WAYFINDING AND SIGNAGE
Eglinton Crosstown West Extension
(2026)COMPANYEntro
DESIGNERSMichelle Rawlings
Colin Burrows
Irene Lee
Ana RafieianSarah Chin

Brice Lan
PROJECT LEADVincent Gratton
Kevin Nock

PROJECT COORDINATOR
Hasti Sefidfard


	BRIEF
Provide wayfinding and signage location plans and technical drawings following Metrolinx DS-03 and DMCA standards for all ECWE stations.

The extension of the Eglinton Crosstown LRT will run 9.2 kilometres from Mount Dennis Station to Renforth Drive and will operate mainly underground. Once complete, it will create a continuous rapid transit line that stretches from Scarborough, through midtown Toronto, and into Mississauga.
Entro is an experiential design firm with a strong portfolio of Metrolinx transit projects as a Wayfinding and Signage discipline. Working directly with other interdisciplinary teams, Entro's task was to strategize, plan, and oversee the implementation of signage across all stations within the ECWE scope.

As a designer on the team, I prepared signage design location plans and project-wide technical design submissions. Time management, task delegation, and external and internal coordination were also key responsibilities of mine as well.


&#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7cbc73f4b210b420a6434465402c00b2f6ba2e28e14473373075e78b8acae15b/ECWE_Scarlett_Station_Rendering_-_March_2024.jpg" data-mid="251753190" border="0"  src="https://freight.cargo.site/w/1000/i/7cbc73f4b210b420a6434465402c00b2f6ba2e28e14473373075e78b8acae15b/ECWE_Scarlett_Station_Rendering_-_March_2024.jpg" /&#62;&#60;img width="750" height="750" width_o="750" height_o="750" data-src="https://freight.cargo.site/t/original/i/85498196fe71212d7f14138bd47b3ad7bdf28c5926244419d438119647d8566d/8d07-ECWEupdatedmap.jpg" data-mid="251753187" border="0"  src="https://freight.cargo.site/w/750/i/85498196fe71212d7f14138bd47b3ad7bdf28c5926244419d438119647d8566d/8d07-ECWEupdatedmap.jpg" /&#62;</description>
		
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		<title>East Harbour Transit Hub</title>
				
		<link>https://irenelee.work/East-Harbour-Transit-Hub</link>

		<pubDate>Wed, 02 Sep 2026 01:04:05 +0000</pubDate>

		<dc:creator>irenelee.work.portfolio</dc:creator>

		<guid isPermaLink="true">https://irenelee.work/East-Harbour-Transit-Hub</guid>

		<description>&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e1104ab5933f7886150af365cd49b4b02786d8ed3032f410b43c44b02050e377/East_Harbour_Transit_Hub_Rendering_March_2025_street_level.png" data-mid="251926452" border="0"  src="https://freight.cargo.site/w/1000/i/e1104ab5933f7886150af365cd49b4b02786d8ed3032f410b43c44b02050e377/East_Harbour_Transit_Hub_Rendering_March_2025_street_level.png" /&#62;

	WAYFINDING AND SIGNAGEEast Harbour Transit Hub
COMPANYEntro
DESIGNERSMichelle Rawlings
Colin Burrows
Irene Lee

PROJECT LEAD
Kevin Nock


	BRIEF
Provide wayfinding and signage location plans and technical drawings following Metrolinx DS-03.&#38;nbsp;

The East Harbour Transit Hub is a new interchange station serving the Riverdale, Riverside and Leslieville communities, located immediately east of the Don Valley Parkway and south of Eastern Avenue. Connecting to the Lakeshore East and Stouffville GO lines, as well as the future Ontario Line subway, this transformative project will provide access to GO trains and TTC services all in one location.

As a designer on the team, I prepared signage design location plans and project-wide technical design submissions. With a unique accomodation of GO platform and Ontario Line platform, time management, task delegation, and external and internal coordination were also key responsibilities of mine as well.


&#38;nbsp;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/328f1c060fda4c57ffebd734751fc64b6bfa5a8ff7d0a513bd5612d6aaa74b97/EHTH_rendering_1.png" data-mid="251753383" border="0"  src="https://freight.cargo.site/w/1000/i/328f1c060fda4c57ffebd734751fc64b6bfa5a8ff7d0a513bd5612d6aaa74b97/EHTH_rendering_1.png" /&#62;&#60;img width="547" height="365" width_o="547" height_o="365" data-src="https://freight.cargo.site/t/original/i/192bb0db64eeb5a590e0227df2f799d5581d1ad7df5a7fa940a2c654481b2be0/images-2.jpeg" data-mid="251753384" border="0" data-scale="100" src="https://freight.cargo.site/w/547/i/192bb0db64eeb5a590e0227df2f799d5581d1ad7df5a7fa940a2c654481b2be0/images-2.jpeg" /&#62;</description>
		
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		<title>Woodbine GO station</title>
				
		<link>https://irenelee.work/Woodbine-GO-station</link>

		<pubDate>Wed, 02 Sep 2026 00:17:59 +0000</pubDate>

		<dc:creator>irenelee.work.portfolio</dc:creator>

		<guid isPermaLink="true">https://irenelee.work/Woodbine-GO-station</guid>

		<description>&#60;img width="2501" height="1080" width_o="2501" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcebb19eff3688254795f79643073a85047fc229828370ff4b96d0de48e82842/Woodbine-GO-1-1-1.jpg" data-mid="251752434" border="0"  src="https://freight.cargo.site/w/1000/i/bcebb19eff3688254795f79643073a85047fc229828370ff4b96d0de48e82842/Woodbine-GO-1-1-1.jpg" /&#62;
	WAYFINDING AND SIGNAGEWoodbine GO Station
COMPANYEntroDESIGNERSMichelle RawlingsIrene LeePROJECT LEAADVincent Gratton
PROJECT MANAGERZung Wu


	BRIEFProvide wayfinding and signage location plans and technical drawings following Metrolinx DS-03 Standards.Woodbine Station is coming to north Etobicoke and will be located along Highway 27 between the existing Etobicoke North and Malton GO Stations, connecting customers to the Kitchener GO line, UP Express and local transit services.&#38;nbsp;

Entro is an experiential design firm with a strong portfolio of Metrolinx transit projects as a Wayfinding and Signage discipline. Working directly with other interdisciplinary teams, Entro's task was to strategize, plan, and oversee the implementation of signage for Woodbine GO station.
As a designer on the team, I prepared signage design location and coordination items, meeting the deadlines and producing deliverables.


	
	

&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6e69a54c214a8fdaff057c25dcf0a55357460fe857a4faca91a6b81dfa3b4932/PLN---Architectural-Plans---Architectural-Plans_555RexdaleBlvd_WoodbineGO_July-3-2024_Part-9-1...jpg" data-mid="251752433" border="0"  src="https://freight.cargo.site/w/1000/i/6e69a54c214a8fdaff057c25dcf0a55357460fe857a4faca91a6b81dfa3b4932/PLN---Architectural-Plans---Architectural-Plans_555RexdaleBlvd_WoodbineGO_July-3-2024_Part-9-1...jpg" /&#62;

&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f5677e3d7f35561d97f94fb0f6d07a120f0fe201956c8b718386368d8deb2006/PLN---Architectural-Plans---Architectural-Plans_555RexdaleBlvd_WoodbineGO_July-3-2024_Part-9-1..-2.jpg" data-mid="251752435" border="0"  src="https://freight.cargo.site/w/1000/i/f5677e3d7f35561d97f94fb0f6d07a120f0fe201956c8b718386368d8deb2006/PLN---Architectural-Plans---Architectural-Plans_555RexdaleBlvd_WoodbineGO_July-3-2024_Part-9-1..-2.jpg" /&#62;</description>
		
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	<item>
		<title>About</title>
				
		<link>https://irenelee.work/About</link>

		<pubDate>Mon, 20 Nov 2023 23:58:16 +0000</pubDate>

		<dc:creator>irenelee.work.portfolio</dc:creator>

		<guid isPermaLink="true">https://irenelee.work/About</guid>

		<description>
	EXPERIENCEExperiential and Wayfinding Designer
EntroMarch 2024 - Current

Designer
Firma Architecture Inc.May 2023 - Mar 2024
Designer
Office/Bureau StudioMay 2023 - Oct 2023
Designer, Publication Assistant
Art MetropoleJuly 2022 - Jan 2023
Designer
Biography StudioMay 2022 - Aug 2022
Design and Marketing Assistant
Brilliant LabsMay 2019 - Aug 2019


ACHIEVEMENT
Office/Bureau Select Food Products

2023 Davey Award Silver Winner
Corporate Brand Identity Catagory 


2021 Korean Film Festical Canada
Art Talk Honourable Mention and Honorarium

	PEOPLE I’VE WORKED WITHArchitecture/Real EstateFirma Architecture Inc.Grain LoftsRoyal LepageLeaside Common CondoFinancialCPA OntarioToronto Financial DistrictBMO
Public TransitSaskatoon Transit LinkMetrolinxGreen P Parking
EducationBrilliant LabsPublic Health Agency of CanadaDiscover Tourism Canada
Non-ProfitArt MetropoleBentwayShoes Off CollectivesLion’s Foundation of Canada Dog Guides


Artists
Ashley Culver
Hank Bull
Lia Maston

ProductSelect Food

RestaurantsParquetBitter MelonSalad King


	
I am an experiencial designer based in Toronto, with 5 years of experience developing brand, marketing, and visual communication materials across print, digital, and experiential spaces.
When I am not designing, you can probably find me exploring every aisle of grocery stores for entertainment purposes.


︎EMAIL irenelee.designer@gmail.com






</description>
		
	</item>
		
		
	<item>
		<title>Bentway</title>
				
		<link>https://irenelee.work/Bentway</link>

		<pubDate>Mon, 20 Nov 2023 23:58:16 +0000</pubDate>

		<dc:creator>irenelee.work.portfolio</dc:creator>

		<guid isPermaLink="true">https://irenelee.work/Bentway</guid>

		<description>
&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9a36cbe09404ec1f7bbcbb716462097009a612f355d92221c10ed62ce750c049/Macbook_Air_Mockup_4.png" data-mid="197507996" border="0"  src="https://freight.cargo.site/w/1000/i/9a36cbe09404ec1f7bbcbb716462097009a612f355d92221c10ed62ce750c049/Macbook_Air_Mockup_4.png" /&#62;


	WEBSITE REDESIGNThe Bentway (2023)


DESIGNED ATThe Office/Bureau (then)
Significant Other Studio (now)
ART DIRECTORAnnika Qureshi
BRAND IDENTITYSuper Fantastic
DESIGNERS
Annika Qureshi, Anika Jinco, Irene Lee, Jacob Sharrard, Janine Thomas
DEVELOPERSAdrian Trimble, Lynn Gammie, John Ryan
PROJECT MANAGERSDylan Welsh, Krystal Campbell

	BRIEF
Update the existing website to reflect the communal identity of the space and enhance responsive features for better guidance and accessibility. 

The Bentway is a local Toronto initiative that transforms public space under the Gardiner Express. The project was updating the existing website to reflect a step forward in The Bentway Conservancy’s ability to promote and communicate their diverse range of programming, including: ongoing installations and exhibits, seasonal arts and culture programming, single-day events and performances, and various contents including articles and essays that exclusively live online. 

Working closely with developers and senior designers, I assisted with designing page layouts for legacy content, using components from a new custom WordPress theme. By the end of the two years making, I was a part of the fit and finish process as well, testing and solving responsive features throughout all stages of the website launching. 



&#60;img width="6000" height="4500" width_o="6000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/9ef0d61df841cdbec44b117c81c91f1988df1af47cca0e605e2ce1647ab48368/iPhone-15-Pro_3.png" data-mid="197508019" border="0"  src="https://freight.cargo.site/w/1000/i/9ef0d61df841cdbec44b117c81c91f1988df1af47cca0e605e2ce1647ab48368/iPhone-15-Pro_3.png" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b87e2b9c9cffefe75f449acd4696a6774defd28482043fc9e7880ad0edcff0bb/Bentway-Logo.jpg" data-mid="197508024" border="0"  src="https://freight.cargo.site/w/800/i/b87e2b9c9cffefe75f449acd4696a6774defd28482043fc9e7880ad0edcff0bb/Bentway-Logo.jpg" /&#62;
&#60;img width="2560" height="1707" width_o="2560" height_o="1707" data-src="https://freight.cargo.site/t/original/i/ee63aaf11137bd0502754d09d313d116ff52f02ee4b7ccd3e446cd37ef2accb9/Bentway-Image_5.png" data-mid="197508077" border="0"  src="https://freight.cargo.site/w/1000/i/ee63aaf11137bd0502754d09d313d116ff52f02ee4b7ccd3e446cd37ef2accb9/Bentway-Image_5.png" /&#62;
&#60;img width="2880" height="1640" width_o="2880" height_o="1640" data-src="https://freight.cargo.site/t/original/i/cba272e75e01e54d7b146a71f4bbd85b838745e381ca27d08b0cd30a3e652554/Screen-Shot-2023-11-20-at-1.44.01-PM.png" data-mid="197643889" border="0"  src="https://freight.cargo.site/w/1000/i/cba272e75e01e54d7b146a71f4bbd85b838745e381ca27d08b0cd30a3e652554/Screen-Shot-2023-11-20-at-1.44.01-PM.png" /&#62;&#60;img width="3430" height="2287" width_o="3430" height_o="2287" data-src="https://freight.cargo.site/t/original/i/5aee03eb40a88f9071f5e88035e8f1a8412be86048b975a7c7cd0a92c8d6ebf9/Bentway-Mockup_2.png" data-mid="197508007" border="0"  src="https://freight.cargo.site/w/1000/i/5aee03eb40a88f9071f5e88035e8f1a8412be86048b975a7c7cd0a92c8d6ebf9/Bentway-Mockup_2.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Brilliant Labs</title>
				
		<link>https://irenelee.work/Brilliant-Labs</link>

		<pubDate>Mon, 20 Nov 2023 23:58:17 +0000</pubDate>

		<dc:creator>irenelee.work.portfolio</dc:creator>

		<guid isPermaLink="true">https://irenelee.work/Brilliant-Labs</guid>

		<description>&#60;img width="2976" height="1984" width_o="2976" height_o="1984" data-src="https://freight.cargo.site/t/original/i/0dac65aacfa92cf7d9bca514e3957a4bc07d46fd2e0444a4fc9fabfa2467254f/IMG_3677.JPG" data-mid="241165692" border="0"  src="https://freight.cargo.site/w/1000/i/0dac65aacfa92cf7d9bca514e3957a4bc07d46fd2e0444a4fc9fabfa2467254f/IMG_3677.JPG" /&#62;
	SOCIAL MARKETING, PHOTOGRAPHY, BRANDINGBrillint Labs (2021)

MARKETING DIRECTOR
Cheryl Wilson


	BRIEFPhotograph event sessions and workshops, ensuring high-quality visual documentation for marketing and community outreach. Utilizing the outcomes to support the marketing director in producing assets for newsletters, event promotion, and online engagement.Brilliant Labs is an Atlantic Canadian-based charity, providing youth with opportunities to develop coding and digital skills. My role was to photograph the event sessions, capturing the educational activities and camp experiences. Assisting the marketing director, I created canva templates as wll to produce marketing materials for Facebook Ads to meet fast paced deadlines.&#38;nbsp;
 







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	<item>
		<title>Art Metropole Catalog</title>
				
		<link>https://irenelee.work/Art-Metropole-Catalog</link>

		<pubDate>Wed, 22 Nov 2023 14:48:42 +0000</pubDate>

		<dc:creator>irenelee.work.portfolio</dc:creator>

		<guid isPermaLink="true">https://irenelee.work/Art-Metropole-Catalog</guid>

		<description>&#60;img width="3256" height="3256" width_o="3256" height_o="3256" data-src="https://freight.cargo.site/t/original/i/9acfd9651b227de0515e91cd624deaf7a79a408008545f8802f941a625641994/AM-Catalog1.jpg" data-mid="197598741" border="0"  src="https://freight.cargo.site/w/1000/i/9acfd9651b227de0515e91cd624deaf7a79a408008545f8802f941a625641994/AM-Catalog1.jpg" /&#62; 

	EDITORIAL DESIGNArt Metropole Catalog (2022)
EXECUTIVE DIRECTORJonathan Middleton

DATA COORDINATORSara Maston


INVENTORY ASSISTANT
Dallas&#38;nbsp; Fellini

DESIGNER/PRODUCTIONIrene Lee

	BRIEF
Design a 2022 catalog for Art Metropole.

Art Metropole is a non-profit visual arts centre with a focus on contemporary art in formats predisposed to circulation and dissemination: artists’ books and art publications, video, audio, electronic media, and multiples. Art Metropole produces exhibitions, talks, screenings, performances, and other programming that feature and/or intersect with distributed art practices.

As a sole designer of the team, I have produced 2022 AM Catalog featuring their publications, managing from art direction to print production. The catalog introduces new and backlist publications as well as audio items. It was distributed to libraries and bookstores in Canada and the U.S.


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